Clik here to view.
Brand defined
“A brand is a living entity – and it is enriched or undermined cumulatively over time…the product of a thousand small gestures.” ~ Michael Eisner (while CEO at Disney) There is it, in all its...
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When you set the bar — better keep your eye on it
In almost every category, there’s a champion. Apple, Harley Davidson and of course…Disney. Each of these brands set the bar. They’ve defined excellence and their competitors struggle to catch up. They...
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Are you minding your packaging?
The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too. Yes, it probably costs more. And yes, it means you have to...
View ArticleClik here to view.
Brand defined
“A brand is a living entity – and it is enriched or undermined cumulatively over time…the product of a thousand small gestures.” ~ Michael Eisner (while CEO at Disney) There is it, in all its...
View ArticleClik here to view.
When you set the bar — better keep your eye on it
In almost every category, there’s a champion. Apple, Harley Davidson and of course…Disney. Each of these brands set the bar. They’ve defined excellence and their competitors struggle to catch up. They...
View ArticleClik here to view.
Are you minding your packaging?
The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too. Yes, it probably costs more. And yes, it means you have to...
View Article
